Facebook has grown at a break neck pace and there is no doubt that it’s weaved it’s way into our daily lives. We’ve all watched as business both large and small have utilized Facebook for business.
Chances are you already have a Facebook page for small business. We thought we’d share how are we use Facebook for business to give you some ideas on how to make it work for you.
1. Post consistently
Give your audience a reason to come back. We try to post in the morning each and every day to catch those who check Facebook fist thing in the morning.
2. Post Interesting Content
The content we share is relevant to our customer base. We try to seek out content that can generate discussion and ask a question to spark discussion. Even if we don’t get feedback we are trying to stay fresh in their minds.
3. Ask questions
As per number 2, we try to ask open ended questions to hopefully get our fans to engage with our content.
4. Share our Page
A link to our Facebook page is everywhere we find ourselves on the web. It’s on our homepage. We add it to other social media profiles. We also try to add it to all of our traditional marketing materials such as our 48 sheet billboard. If our customers don’t know we’re there how can they become fans?
5. Create a default landing Page
A landing page has been a great way to welcome new Facebook visitors to our page. We’ve used it to highlight upcoming events, asked for subscriptions to our email list, and encouraged sign ups to our newsletter.
6. Creating Events
Anytime we have an event going on at TalanSBS we create a Facebook Event. Even though we’ve sent an email it’s another way to stay engaged with our audience.
7. Utilizing Notes
Notes have been perfect for adding our blog to Facebook. Not only does it allow for fans to read our content within Facebook and easily share it, the content provides back links to our website.
8. Adding Pictures
Adding pictures of events or random acts that happen day in and out, helps us to connect on a personal level with our fans.
Anytime we can tag customers or friends we do. It always drives traffic to our Facebook page.
10. Adding Keyword Links
We utilize social media management software that allows for a keyword link for each an every post we add to Facebook. Each time we do this it’s another vote for our website in the eyes of search engines.
That’s it in a nutshell. An abbreviated list of how we are currently using Facebook for small business. How are you finding the reception to your business on Facebook?