8 Reasons Your Website is Awful
Your website is your calling card on the web. For that reason it’s important that you take care in how you present yourself.
If any of these apply to you, do not pass go, and immediately head to Google to find the nearest web developer/designer.
1. About Us
If your About Us page is all about you and your accomplishments it’s time for a redo. Focus on what is about your business that will connect with a potential client. Why should they do business with you.
2. Latest News isn’t New
It’s amazing how many websites have a Latest News section that hasn’t been updated in several years. If you don’t care enough about your website to update it on a regular basis, what does it say about how you’ll treat your clients?
3. Outdated Homepage
The web changes frequently and is fickel. Styles change. Bell bottoms and eight tracks have long been out of style. The same goes for your website. If you’re site is still in it’s original format, it’s time for a refresh. We know quite a bit more about how people navigate websites. An update will go a long way to increasing conversions.
4. Bright Fluorescent Colors
When was the last time you visited your website yourself? Bright colors hurt the eyes and makes it hard to read.
5. Auto Start Video/Audio
Stop this immediately. Nothing is worse than visiting a website with your volume full bore, only to be blasted with elevator music from 1983. Certainly you want your video played, but let the content speak for itself. If the video is worth watching it will be seen.
6. Ditch the old Flash
Early flash sites had a lot of sound included when clicking on links and navigating to new pages. Don’t force visitors to have to mute things to navigate your website. It’s easier to just not come back.
7. Poor Navigation
Where do you want us to go? Do you have 15 different tabs? Have you tried to stuff the kitchen sink on the homepage? Make it simple. Set up your website so it’s easy for visitors to find information.
8. Designed for You
Remember this statement. “Your website is not for your current customers, it’s for prospective customers.” Your website is all about converting visitors into customers. Focus on creating content that speaks to those seeking to do business with you. Understand how they consume information and what drives their buying decisions. If the amount of people coming to your website are seeking you out by name you need to better content or SEO (search engine optimization)
A website is key to your digital marketing strategy. With the tools available today there is no excuse for having a poor online presense. If your a do-it-yourself type WordPress or Joomla both make for great content management systems. They both offer tons of plug-ins and themes to make your site look professional and polished.
If you need assistance TalanSBS can help get you started today.
What are a few of your website pet peeves?